Panerai, a luxury watch brand headquartered in Geneva, Switzerland, has unveiled its latest timepiece, the Submersible S Brabus eTitanio PAM01403. This watch features an additively manufactured watch case, produced as part of the company’s partnership with Brabus, a German luxury engineering group specialising in high-performance vehicles. This collaboration is said to illustrate the growing trend of luxury brands incorporating Additive Manufacturing into their production processes.
The watch features a 47 mm case that was additively manufactured using Laser Beam Powder Bed Fusion (PBF-LB). It was made from eTitanio, a 100% recycled titanium powder derived from pre-consumer titanium alloy scrap. The PBF-LB process ensures a lighter structure, with the watch case weighing just 23.6 g – 30% lighter than a standard titanium case.
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“When we speak about partnership, it’s not just about a logo; it extends to the highest levels and smallest details. We offer each other complementary skill sets and synergies in terms of products, sales and key markets. The ideas, materials and technologies of our brands will be a vehicle for developing concepts that are both disruptive and spectacular. All of these elements will come together to create results and added value to the benefit of our clients, in terms of service, retail concepts and calibers,” shared Jean-Marc Pontroué, CEO, Panerai.
Brabus CEO, Constantin Buschmann, added, “When put side by side, the similarities in regard to design language and overall character of the Panerai Submersible and the Brabus Marine line of dayboats are obvious and striking. Both are made to be functional and stylish tools for life in the marine environment and therefore this combination just makes sense.”
Panerai is only producing 177 pieces worldwide, an homage to Brabus’ 1977 founding.