Panerai and Brabus unveil PBF-LB titanium watch

ApplicationsNews
August 8, 2023

August 8, 2023

The Submersible S Brabus eTitanio PAM01403 from Panerai features an additively manufactured PBF-LB case (Courtesy Panerai)
The Submersible S Brabus eTitanio PAM01403 from Panerai features an additively manufactured PBF-LB case (Courtesy Panerai)

Panerai, a luxury watch brand headquartered in Geneva, Switzerland, has unveiled its latest timepiece, the Submersible S Brabus eTitanio PAM01403. This watch features an additively manufactured watch case, produced as part of the company’s partnership with Brabus, a German luxury engineering group specialising in high-performance vehicles. This collaboration is said to illustrate the growing trend of luxury brands incorporating Additive Manufacturing into their production processes.

The watch features a 47 mm case that was additively manufactured using Laser Beam Powder Bed Fusion (PBF-LB). It was made from eTitanio, a 100% recycled titanium powder derived from pre-consumer titanium alloy scrap. The PBF-LB process ensures a lighter structure, with the watch case weighing just 23.6 g – 30% lighter than a standard titanium case.

THE WORLD OF METAL AM TO YOUR INBOX
Subscribe to our weekly newsletter
Sign up

“When we speak about partnership, it’s not just about a logo; it extends to the highest levels and smallest details. We offer each other complementary skill sets and synergies in terms of products, sales and key markets. The ideas, materials and technologies of our brands will be a vehicle for developing concepts that are both disruptive and spectacular. All of these elements will come together to create results and added value to the benefit of our clients, in terms of service, retail concepts and calibers,” shared Jean-Marc Pontroué, CEO, Panerai.

Brabus CEO, Constantin Buschmann, added, “When put side by side, the similarities in regard to design language and overall character of the Panerai Submersible and the Brabus Marine line of dayboats are obvious and striking. Both are made to be functional and stylish tools for life in the marine environment and therefore this combination just makes sense.”

Panerai is only producing 177 pieces worldwide, an homage to Brabus’ 1977 founding.

www.panerai.com

www.brabus.com

Download Metal AM magazine
ApplicationsNews
August 8, 2023

In the latest issue of Metal AM magazine

Download PDF
 

Extensive AM industry news coverage, as well as the following exclusive deep-dive articles:

  • Metal powders in Additive Manufacturing: An exploration of sustainable production, usage and recycling
  • Inside Wayland Additive: How innovation in electron beam PBF is opening new markets for AM
  • An end-to-end production case study: Leveraging data-driven machine learning and autonomous process control in AM
  • Consolidation, competition, and the cost of certification: Insight from New York’s AM Strategies 2024
  • Scandium’s impact on the Additive Manufacturing of aluminium alloys
  • AM for medical implants: An analysis of the impact of powder reuse in Powder Bed Fusion

The world of metal AM to your inbox

Don't miss any new issue of Metal AM magazine, and get the latest industry news. Sign up to our twice weekly newsletter.

Sign up

Discover our magazine archive…

The free to access Metal Additive Manufacturing magazine archive offers unparalleled insight into the world of metal Additive Manufacturing from a commercial and technological perspective through:

  • Reports on visits to leading metal AM part manufacturers and industry suppliers
  • Articles on technology and application trends
  • Information on materials developments
  • Reviews of key technical presentations from the international conference circuit
  • International industry news

All past issues are available to download as free PDFs or view in your browser.

Browse the archive

Looking for AM machines, metal powders or part manufacturing services?

Discover suppliers of these and more in our comprehensive advertisers’ index and buyer’s guide, available in the back of Metal AM magazine.

  • AM machines
  • Process monitoring & calibration
  • Heat treatment & sintering
  • HIP systems & services
  • Pre- & post-processing technology
  • Powders, powder production and analysis
  • Part manufacturers
  • Consulting, training & market data
View online
Share via
Copy link
Powered by Social Snap