The publishing team

Metal Additive Manufacturing magazine is published by Inovar Communications Ltd, based in Shrewsbury, UK.

In addition to publishing Metal AM magazine, Inovar also publishes the highly successful Powder Metallurgy Review and Powder Injection Moulding International magazines.

Nick Williams

Managing Director & Co-Editor
Email: [email protected]
Telephone: +44 (0)1743 469909

A graduate of the University of Manchester, UK, Nick founded Inovar in 2002 after a career in publishing and scientific/technical event management that spanned a range of industries, including Powder Metallurgy and Metal Injection Moulding. PIM International, launched in 2007, was Inovar’s first title and its success led to the creation of two further magazines, Powder Metallurgy Review in 2012 and Metal Additive Manufacturing in 2015.

Paul Whittaker

Publishing Director & Group News Editor
Email: [email protected]
Telephone: +44 (0)1743 469909

Paul’s links with the metal powder processing industries were formed at the European Powder Metallurgy Association (EPMA), where he worked from 1995 until 2001. A graduate of Sheffield Hallam University, Paul has extensive experience of scientific and technical publishing and as well as marketing to the broader Powder Metallurgy industry. Prior to joining Inovar Communications in 2004, Paul worked as a Business Manager at Rapra, one of Europe’s leading independent plastics and rubber specialists, based in Shawbury, UK.

Jon Craxford

Advertising Sales Director
Email: [email protected]
Telephone: +44 (0)207 1939 749

Jon has extensive experience of the AM, PM and PIM industries following his career as Advertising Sales Manager at Metal Powder Report. He joined Inovar’s team in 2006 and is responsible for all print and online advertising sales for PIM International, PM Review and Metal AM magazines.

Emily-Jo Hopson-VandenBos

Deputy Group Editor
Email: [email protected]
Telephone: +44 (0)1743 469909

Emily-Jo joined Inovar in 2017 from a background in professional writing and independent publishing, as co-editor of her own literary journal from 2010-2013 and as a recipient of the Literature Wales New Writer’s Bursary award in 2015. She has worked as a copywriter, copyeditor and proofreader for several organisations since 2013, where she gained a grounding in digital marketing. She served as Assistant Editor for over two years, during which time she drafted the majority of the company’s news output, authored several feature articles and established Inovar’s social media presence across all channels. She was promoted to Deputy Editor in 2019, and 2021, took over the role of Features Editor for PM Review.

Kim Hayes

Deputy News Editor
Email: [email protected]
Telephone: +44 (0)1743 469909

Kim joined Inovar from a digital marketing background in spring 2019. She holds a master’s degree in Creative Writing and previously worked for several companies across a range of industries including sales, marketing and PR. She also spent several months as an intern at Gladstone’s Library, the UK’s only residential library. Kim most recently worked for a marketing agency as a copywriter before joining Inovar as Assistant Editor. She was promoted to Deputy News Editor in 2021. In this role, she is responsible for much of Inovar’s news output. Kim also manages event partner relationships across Inovar’s magazine titles.

Swetha Akshita

Digital Marketer
Email: [email protected]
Telephone: +44 (0)1743 469909

Swetha holds two masters’ degrees: one in Journalism and another in International Marketing (with a Chartered Institute of Marketing CIM Accreditation), both from Robert Gordon University, Aberdeen, UK, which she attended after receiving the prestigious Scotland Saltire Scholarship. She manages the overall marketing strategy for the magazines. Since discovering the world of metal powders, she has been passionate about finding new ways to use her skills to market the technology. Prior to joining Inovar, she worked with several newspapers and magazines, both in India and the UK. She also has marketing experience in the higher education sector.

Hugo Ribeiro

Production Manager
Email: [email protected]
Telephone: +44 (0)1743 469909

Hugo is responsible for all production-related matters at Inovar Communications, including magazine design and website development. His skills are also available to advertisers who require support in the preparation of magazine adverts and website banners. Passionate about design, Hugo has a background in architecture.

Charlie Hopson-VandenBos

Assistant Editor

Email: [email protected]

Charlie is a professional writer and creative who became a part of our team in 2021 after a period of freelancing for the company. Born in Grand Rapids, MI, USA, and married to a British member of the editorial team, she was introduced to Additive Manufacturing and Powder Metallurgy upon her arrival in the UK and quickly leveraged her passion for the written word into a career involving the technology.

Jo Sheffield

Office & Accounts Manager
Email: [email protected]
Telephone: +44 (0)1743 469909

Jo is responsible for the accounts and day to day running of the Inovar Communications office. She also looks after logistics, including the administration of contra arrangements with numerous national and international conferences and exhibitions. Jo’s extensive experience in office administration and project management was gained at some of the UK’s largest businesses.