Hull Xu appointed as CFO of Velo3D amid strategic re-alignment and executive team updates
April 22, 2024
Velo3D, Inc., headquartered in Campbell, California, USA, has appointed Hull Xu as its Chief Financial Officer, replacing acting CFO Bernard Chung, who will leave the company on April 29, 2024. The appointment was announced alongside re-alignment initiatives said to maximise cash flow and keep operational efficiency on track.
Xu brings over 15 years of corporate finance experience in the technology industry, most recently with Cepton, Inc. as Chief Financial Officer as well as significant capital markets and investment banking experience at the Royal Bank of Canada, Barclays Capital, and GE Capital. He will be responsible for the company’s finance, accounting, treasury, corporate development, and investor relations activities. Xu holds an M.B.A. from the Haas School of Business at the University of California, Berkeley, an M.S. in Electrical Engineering from Stanford University and a B.S. in Electrical Engineering from the University of California, Davis, California, USA.
Additionally, Michelle Sidwell, the company’s Executive Vice President of Global Sales and Business Development, has been appointed to the newly created position of Chief Commercial Officer to unify sales, product strategy, and the company’s customer service initiatives. She will now oversee the company’s sales, marketing, customer service and business development organisations. The company also announced that Renette Youssef, Chief Marketing Officer, will be leaving the company to pursue other opportunities.
“We are excited to announce the appointment of Hull as Chief Financial Officer. He is a highly accomplished financial executive who brings more than 15 years in financial, operating and capital market experience to Velo3D and his knowledge will be critical in the execution of our strategic priorities,” said Brad Kreger, CEO of Velo3D. “I would also like to thank Bernie for his dedication and guidance, especially over the last 6 months, as we positioned the Company for future success and wish him the best of luck in his future endeavours.”
“Additionally, we are also pleased to announce the appointment of Michelle Sidwell as our Chief Commercial Officer. Michelle has been instrumental in rebuilding our bookings pipeline in addition to working tirelessly to improve the success of our customers. We believe that by combining all customer facing responsibilities into one organisation, we will improve organisational efficiency, accelerate our ability to respond to customer feedback and provide a comprehensive go to market approach,” Kreger stated. “Overall, I am very pleased with our strategic initiative execution so far this year. We are successfully rebuilding our backlog and pipeline as we booked $27 million in new orders since mid-December 2023. Also, our efforts to improve system reliability are paying off as we are seeing increased orders from existing customers while rapidly expanding our footprint in the defense sector. Finally, we are continuing to execute on our cost realignment programs to improve margins and cash flow.”
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