Markforged realigns technology team, creates Chief Marketing role

Companies & MarketsNews
January 14, 2022

January 14, 2022

Markforged has created the role of Chief Marketing Officer for Andrew Hally (Courtesy Markforged)

Markforged, Watertown, Massachusetts, USA, has announced a realignment of its technology teams as part of its ongoing effort to accelerate its project roadmap. As part of a planned transition, David Benhaim, co-founder and Chief Technology Officer, has stepped down from his role as CTO. He will remain with the company in an advisory role through July 8, 2022.

“It’s been my great honour, and a privilege, to be a part of the Markforged team since its founding in 2013,” stated Benhaim. “I will always look back fondly on helping to build this company and working alongside such a fantastic group of talented and motivated people.”

Shai Terem, president and CEO, added, “David’s contributions helped set the stage for Markforged’s future success and we are grateful for all of his efforts. We continue to enhance our management team, and we have an incredibly strong and deep engineering team in place. Markforged is in an exceptional position to execute on our growth strategy.”

As previously announced, John Howard was hired in August 2021 as the VP of Engineering. He now leads a fully integrated engineering team, combining hardware, software and materials development efforts under one leader to facilitate the scaling operations and enhancement of collaboration and innovation.

Effective January 4, the company appointed Andrew Hally to the newly created position of Chief Marketing Officer. Hally brings twenty-five years of technology marketing experience to this newly created role. Reporting directly to Shai Terem, Hally will oversee Markforged’s entire marketing operations from strategy and brand positioning, to demand generation, through all aspects of product and corporate marketing and communications.

“The most interesting years of my early career combined hardware and software technology breakthroughs to accelerate 3D design and prototyping,” stated Hally. “Today, the advance of 3D printing into end-use parts promises to transform manufacturing across industries, with benefits not only for engineers and firms but also for the environment and society. I’m honoured and excited to join the team at Markforged to help realise this important vision.”

Hally joins Markforged from management software provider Bynder, where, as CMO, he and his team were said to have scaled up pipeline generation, established customer marketing and formalised account-based marketing. Previously, he served as CMO at Allego, a sales enablement platform provider. He has also held marketing leadership positions at Cazena, Bullhorn, Unica and SensAble Technologie. Hally holds a Bachelor’s degree from Harvard University.

“Every day, our team works enthusiastically because we believe in the potential of the Digital Forge and how it can reinvent manufacturing,” continued Terem. “We are excited to welcome Andrew to our team to help harness the excitement to deliver this message to all of our stakeholders. As an innovative leader with experience leading marketing teams for high growth companies, Andrew will help us ensure Markforged, and The Digital Forge, are seen as a critical player and thought leader in building the future of distributed manufacturing.”

Companies & MarketsNews
January 14, 2022

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