Continuum Powders appoints Winthrop Sheldon as Chief Revenue Officer
Continuum Powders, based in Houston, Texas, USA, has announced the appointment of Winthrop Sheldon as Chief Revenue Officer (CRO). In this newly expanded executive leadership role, Sheldon will oversee the company’s global commercial strategy, including sales, business development, marketing, strategic partnerships, and revenue growth as Continuum continues to scale its business and expand its presence across key advanced manufacturing markets.
Sheldon brings more than two decades of commercial leadership experience across Additive Manufacturing, aerospace, defence, energy, industrial manufacturing, and advanced technologies. Throughout his career, he has built high-performing commercial organisations, launched technologies, and helped manufacturing companies scale from emerging to established businesses.
Sheldon joined SLM Solutions in 2014 as the company’s first North American sales representative, helping to establish its presence in one of the world’s fastest-growing AM markets. He later led business development efforts supporting the commercial launch of Velo3D’s Sapphire Laser Beam Powder Bed Fusion (PBF-LB) platform before returning to SLM Solutions to rebuild its US commercial organisation and lead the successful introduction of the NXG XII 600 system. Most recently, he served as Vice President of Sales and Marketing at Beehive Industries, where he expanded the company’s contract manufacturing business and strengthened its commercial position.
Sheldon’s appointment reflects Continuum’s continued investment in its commercial organisation as demand grows for high-performance metal powders, specialty alloy development, and circular manufacturing solutions. Working closely with customers across aerospace, defence, energy, industrial, and emerging technology markets, he will help drive the company’s global growth strategy while strengthening partnerships throughout the Additive Manufacturing ecosystem.
“We’ve built tremendous momentum as a company, and we’re still in the early chapters of what’s possible,” added Sheldon. “I’m excited to work alongside an incredibly talented team and deepen our relationships with customers who are solving some of manufacturing’s most important challenges.”
