Altair announces brand ‘refresh’

April 27, 2020

Altair, Troy, Michigan, USA, has launched a ‘refresh’ of its brand in order to more accurately reflect its position as a solutions-based company that enables innovation while evolving for sustainable growth.

According to the company, the new branding, with the mantra ‘Only Forward’, aims to demonstrate that Altair continually looks to the future to create technologies and solutions that are ahead of its time – enabling clients to design and deliver next-generation advancements.

The new brand is said to further reinforce Altair’s four ‘key values’, which include:

  • Envision the future 
  • Seek technology and business ‘firsts’ 
  • Communicate honestly and broadly 
  • Embrace diversity and take risks 

“Our new brand was created to reflect the history of Altair, its culture, people and technology, as well as its future,” stated Amy Messano, Chief Marketing Officer, Altair. “It was created after deep exploration fuelled by hours of industry research, in-depth interviews, and surveys taken from employees and more than 800 customers worldwide.”

“We discovered a true rarity – that the perception of Altair and understanding of its culture and values was aligned among all audiences – from all levels of our team to our customers across the globe,” she continued. “This is unheard of, and this new brand is a celebration of that unique brand value.”

James R Scapa, the company’s founder and CEO, commented, “I am thrilled to see Altair’s new brand come to life as it perfectly embodies the essence of who we are. As Altair helps accelerate the pace of innovation and drive human progress, we are always looking forward to the future.”

“Altairians are driven by curiosity and a deep desire to look beyond the horizon for new insights, ideas and possibilities, for ourselves and our customers,” he added. “As our new brand captures and communicates the essence of our DNA, our brand will reinforce our mission and message for a new generation of customers.”

In the latest issue of Metal AM magazine

Download PDF

Extensive AM industry news coverage, as well as the following exclusive deep-dive articles:

  • The GRCop story: The development, production and Additive Manufacturing of NASA’s rocket engine alloys
  • Formnext 2023: Innovations in metal Additive Manufacturing from the industry’s leading international exhibition
  • Cybersecurity in Additive Manufacturing: Securing the industry’s future
  • Additive Manufacturing in the jewellery industry: exploring the potential of platinum and titanium
  • Mission possible: The five-year plan to gain FAA and EASA acceptance of in-process monitoring

The world of metal AM to your inbox

Don't miss any new issue of Metal AM magazine, and get the latest industry news. Sign up to our twice weekly newsletter.

Sign up

Discover our magazine archive…

The free to access Metal Additive Manufacturing magazine archive offers unparalleled insight into the world of metal Additive Manufacturing from a commercial and technological perspective through:

  • Reports on visits to leading metal AM part manufacturers and industry suppliers
  • Articles on technology and application trends
  • Information on materials developments
  • Reviews of key technical presentations from the international conference circuit
  • International industry news

All past issues are available to download as free PDFs or view in your browser.

Browse the archive

Looking for AM machines, metal powders or part manufacturing services?

Discover suppliers of these and more in our comprehensive advertisers’ index and buyer’s guide, available in the back of Metal AM magazine.

  • AM machines
  • Process monitoring & calibration
  • Heat treatment & sintering
  • HIP systems & services
  • Pre- & post-processing technology
  • Powders, powder production and analysis
  • Part manufacturers
  • Consulting, training & market data
View online
Share via
Copy link
Powered by Social Snap