AddUp appoints Rush LaSelle CEO of North America

April 4, 2022

AddUp has added Rush LaSelle as CEO to support its North American expansion (Courtesy Rush LaSelle/LinkedIn)

AddUp, Cébazat, France, has appointed Rush LaSelle to the role of Chief Executive Officer of its North American subsidiary in order to facilitate the company’s expansion in the area.

LaSelle joins AddUp with over twenty-five years of experience with rapidly advancing manufacturing systems. He has worked in expanding the industrial reach of production technologies in the robotics, Additive Manufacturing and other manufacturing industries, previously holding leadership roles with companies like Fanuc, Adept Technology, and Jabil.

“LaSelle brings with him a powerful commitment to business transformation,” stated Frank Moreau, president of AddUp. “His strong leadership coupled with a passion for digital manufacturing will fuel our next stage of growth in North America. We are confident he will propel the company’s mission to industrialise metal Additive Manufacturing.”

LaSelle commented, “AddUp’s commitment to safer, cleaner and more efficient manufacturing provides a foundation from which its customers can achieve the promise of digital manufacturing. By delivering positive manufacturing outcomes using factory proven systems, AddUp is positioned to assist OEMs, especially those in regulated markets, to participate in the billion-dollar metal Additive Manufacturing industry. I am tremendously honoured to join such a passionate team of professionals who are dedicated to the success of our customers.”

AddUp’s North American subsidiary, AddUp Inc, is based out of a recently renovated facility in Cincinnati, Ohio, US. This facility is equipped with a dedicated Additive Manufacturing workspace, including six Powder Beam Fusion (PBF) and two Directed Energy Deposition (DED) machines, a metallurgical lab, an applications training facility, post-process machining department and quality control (ITAR, AS 9100, ISO 9001, with ISO 13485 certification currently in progress). This production facility and technical services centre is intended to provide metal Additive Manufacturing services and support for AddUp’s US customers in the aerospace defence, medical and tooling industries.

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