Wayland Additive expands US commercial team
Wayland Additive, based in Huddersfield, UK, has expanded its commercial presence in the United States with the appointment of Adam Simons to lead sales across the eastern US and Ryan Skradski across the western US.
Both Simons and Skradski have experience in Additive Manufacturing and other advanced manufacturing technologies, as well as working with customers to assess the commercial suitability of AM applications.
Simons brings more than a decade of Additive Manufacturing experience, having worked with Stratasys and Desktop Metal technologies before spending five years within TRUMPF’s Additive Manufacturing business. His earlier career in 3D design technology also gives him experience spanning digital design and industrial AM.
“What has changed in additive is that customers are no longer buying technology simply because it is exciting,” Simons stated. “They want to understand where it fits, where the business case exists, and whether it can solve a problem better than another manufacturing process. That is what attracted me to Wayland. NeuBeam addresses some of the issues that have historically held electron beam technology back, and that creates opportunities to revisit applications and materials that manufacturers may previously have ruled out.”
Skradski joins Wayland following a career working with emerging technologies, initially in medical devices and robotic surgery before moving into Additive Manufacturing with GE, where his experience included Concept Laser and Arcam technologies.
“What excites me is the opportunity to reopen doors that customers may think have already been closed,” Skradski commented. “There are applications that were investigated five years ago and abandoned because the material, process, or economics simply didn’t work. NeuBeam gives us a reason to look again. My message to manufacturers is simple: bring us the difficult applications. Let’s understand the challenge and see whether there is a better way to solve it.”
Wayland’s NeuBeam electron beam process incorporates its Active Charge Neutralisation technology, which the company states was developed to address charge-related instability while avoiding the heavily sintered powder cake traditionally associated with electron beam powder bed fusion. According to Wayland, this can facilitate depowdering, increase the potential for powder reuse and improve the overall production process.
Simons added that these considerations are becoming increasingly important as Additive Manufacturing matures.
“This is not about selling machine capacity. It is about working alongside engineers, understanding the application, and being prepared to say whether we believe there is a genuine fit. Customers need confidence before they invest.”
With Simons and Skradski covering the eastern and western US, respectively, Wayland now has dedicated commercial representation across both regions. The company also plans to establish a US-based application facility as part of its next stage of growth in the country.
