Xerox Corporation, headquartered in Norwalk, Connecticut, USA, has appointed Tali Rosman as Vice President of its 3D Business. In this role, she reports to Naresh Shanker, the company’s Chief Technology Officer.
Rosman joins Xerox from NICE, where she was vice president and head of business operations for the Americas. Prior to joining NICE, she was head of product strategy and operations for Additive Manufacturing company Stratasys, where she was responsible for the annual planning process of the product group and developed dedicated sales channels for specific customer segments.
Speaking on Rosman’s appointment, Shanker stated, “3D is the most advanced of our five new innovation pillars in terms of bringing systems to market and generating revenue. This requires a leader who thinks differently and can drive strategy as we move toward a commercial release of our liquid metal printer later this year. Given Tali’s extensive knowledge of the 3D industry, I am confident she is the right person to advance our program in 2020 and beyond.”
“Being part of the team transforming and revitalising this marquee brand is a unique opportunity,” commented Rosman. “I’m excited to see how Xerox becomes the leader in the 3D printing industry, helping 3D printing cross the chasm from prototyping to manufacturing.”
Xerox entered the metal Additive Manufacturing market in early 2019, when it announced at its Investor Day that it had acquired metal Additive Manufacturing company Vader Systems. Since the acquisition, Xerox has been working with Vader’s technology within its 3D Business unit, and a liquid metal AM machine is currently in development.
According to a page on Xerox’s website dedicated to Additive Manufacturing, the company is pairing Vader’s liquid metal AM technology, using off-the-shelf alloys, with AI-based design software, which will integrate with CAX packages to boost productivity.