ON-DEMAND: Beyond extraordinary: Crafting time with HP Metal Jet S100

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Discover the story behind AnalogLab and Legor’s successful watchmaking journey as they leverage the mass customisation possibilities of HP Metal Jet Additive Manufacturing technology to offer individual watch designs through the Amano+ Project.
We will explore the challenges they encountered, the innovative solutions they implemented, and the remarkable results they achieved using this sinter-based Additive Manufacturing process.
In this webinar you will discover:
- AnalogLab and Legor’s journey to success
- The transition from concept to reality
- Agility in design and mass customisation
- The partnership with designers
- Material capabilities and achieving fully dense parts
So, whether you’re working in aerospace looking for lightweight, high-strength components; automotive designing next-gen parts; or an AM specialist pushing the limits of production, this webinar will provide key insights into how to leverage HP’s technology for your own applications.
Register now and discover how to bring mass customisation to your AM production!
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Your speakers
Thomas Lehman

Thomas Lehman is an American designer and founder of AnalogLab, a Milan based award-winning design studio specializing in design strategy, branding, furniture, lighting, and product design. Thomas and his studio has worked internationally with brands like Nike, Amway, Coca Cola, Benton, Flos, Maserati, Ferrari, Pirelli, Nordica, Lavazza, Motorola, LG Electronics and many others., pushing the boundaries of innovation across physical products and emerging technologies.
His latest venture, Amano+, is a passion project developed over three years with his Milan-based design team. Amano+ merges traditional watchmaking with advanced 3D metal printing, creating fully customizable, Made-in-Italy timepieces crafted with sustainable and recycled materials whenever possible. Each Amano+ watch features innovative textures and inspired face designs, showcasing the unique capabilities of 3D-printed stainless steel. The brand’s online configurator enables customers to personalize their timepieces, making each one a unique reflection of individual style.
Thomas has long been fascinated by emerging technologies, integrating them into his design practice. He and his team at AnalogLab regularly explore new manufacturing methods and were early adopters of 3D printing. He even purchased the first model of the original DIY MakerBot directly from Bre Pettis and Zach Smith in their Brooklyn basement workshop, long before 3D printing became mainstream.
Throughout his career, Thomas has held key leadership roles, including:
- Chief Creative Officer & Creative Director at IconMedialab Milan
- European Design Director at John Ryan International
- Senior Designer EuroDisney Paris
- Senior Designer at Landor Associates
In addition to running his award-winning design studio, Thomas is an experienced educator, teaching master’s programs in design strategy, branding, furniture, lighting, and product design. Since 2012, he has been a visiting professor of Strategy and Design at Domus Academy, Milan, and frequently lectures worldwide on design, innovation, and strategy.
With over 22 years of international experience, Thomas holds a Master’s degree in Industrial Design and Interaction Design from Domus Academy, Milan. His work continues to explore the intersection of technology, sustainability, and timeless design, shaping the future of timepieces, product innovation, and brand strategy.
Fabio Di Falco

Fabio Di Falco is the Marketing Manager at Legor Group, a company renowned for its specialisation in transforming metals into precious alloys, galvanic solutions, and powders for the high jewellery and fashion accessories sectors, rooted in core values such as social responsibility, sustainability, customer care, expertise in the science of precious metals, and innovation. Fabio plays a crucial role in shaping and promoting Legor’s brand and products highlighting the company’s commitment to quality, craftsmanship, and environmental sustainability.
Alejandra de la Hija

Alejandra currently works at HP as applications engineer on the 3D printing metals team for the new HP Metal Jet S100 solution, leading the projects in the Fashion and Jewellery industry. She joined the team 6 years ago, initially working as procurement engineer and vendor manager. Prior to HP, she worked for the automotive industry in Germany and UK, at both OEM’s and Tier 1s, as application engineer and project manager for fuel systems. She holds an MSc in Mechanical Engineering from the Polytechnic University of Madrid and is also part of the InspiraSTEAM mentorship program in Spain, aimed at inspiring young women to pursue technical careers.
Your moderator
Martin McMahon

Martin has worked for more than a decade directly in metal AM, and has a truly unique combination of experience and technical skills. He has worked across the entire spectrum, from AM service provider, laser system producer, to advanced materials supplier and developer. In 2022, Martin established MAM Solutions to help accelerate the adoption of metal Additive Manufacturing and to support international businesses in their activities. Martin is also a consulting editor for Metal AM magazine, and regularly reports from industry events and technical conferences.
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