ON-DEMAND: Beyond extraordinary: Crafting time with HP Metal Jet S100

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Discover the story behind AnalogLab and Legor’s successful watchmaking journey as they leverage the mass customisation possibilities of HP Metal Jet Additive Manufacturing technology to offer individual watch designs through the Amano+ Project.

We will explore the challenges they encountered, the innovative solutions they implemented, and the remarkable results they achieved using this sinter-based Additive Manufacturing process.

In this webinar you will discover:

  • AnalogLab and Legor’s journey to success
  • The transition from concept to reality
  • Agility in design and mass customisation
  • The partnership with designers
  • Material capabilities and achieving fully dense parts

So, whether you’re working in aerospace looking for lightweight, high-strength components; automotive designing next-gen parts; or an AM specialist pushing the limits of production, this webinar will provide key insights into how to leverage HP’s technology for your own applications.

Register now and discover how to bring mass customisation to your AM production!

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Your speakers


Thomas Lehman

Thomas Lehman is an American designer and founder of AnalogLab, a Milan based award-winning design studio specializing in design strategy, branding, furniture, lighting, and product design. Thomas and his studio has worked internationally with brands like Nike, Amway, Coca Cola, Benton, Flos, Maserati, Ferrari, Pirelli, Nordica, Lavazza, Motorola, LG Electronics and many others., pushing the boundaries of innovation across physical products and emerging technologies.

His latest venture, Amano+, is a passion project developed over three years with his Milan-based design team. Amano+ merges traditional watchmaking with advanced 3D metal printing, creating fully customizable, Made-in-Italy timepieces crafted with sustainable and recycled materials whenever possible. Each Amano+ watch features innovative textures and inspired face designs, showcasing the unique capabilities of 3D-printed stainless steel. The brand’s online configurator enables customers to personalize their timepieces, making each one a unique reflection of individual style.

Thomas has long been fascinated by emerging technologies, integrating them into his design practice. He and his team at AnalogLab regularly explore new manufacturing methods and were early adopters of 3D printing. He even purchased the first model of the original DIY MakerBot directly from Bre Pettis and Zach Smith in their Brooklyn basement workshop, long before 3D printing became mainstream.

Throughout his career, Thomas has held key leadership roles, including:

  • Chief Creative Officer & Creative Director at IconMedialab Milan
  • European Design Director at John Ryan International
  • Senior Designer EuroDisney Paris
  • Senior Designer at Landor Associates

In addition to running his award-winning design studio, Thomas is an experienced educator, teaching master’s programs in design strategy, branding, furniture, lighting, and product design. Since 2012, he has been a visiting professor of Strategy and Design at Domus Academy, Milan, and frequently lectures worldwide on design, innovation, and strategy.

With over 22 years of international experience, Thomas holds a Master’s degree in Industrial Design and Interaction Design from Domus Academy, Milan. His work continues to explore the intersection of technology, sustainability, and timeless design, shaping the future of timepieces, product innovation, and brand strategy.

Fabio Di Falco

Fabio Di Falco is the Marketing Manager at Legor Group, a company renowned for its specialisation in transforming metals into precious alloys, galvanic solutions, and powders for the high jewellery and fashion accessories sectors, rooted in core values such as social responsibility, sustainability, customer care, expertise in the science of precious metals, and innovation. Fabio plays a crucial role in shaping and promoting Legor’s brand and products highlighting the company’s commitment to quality, craftsmanship, and environmental sustainability.

Alejandra de la Hija

Alejandra currently works at HP as applications engineer on the 3D printing metals team for the new HP Metal Jet S100 solution, leading the projects in the Fashion and Jewellery industry. She joined the team 6 years ago, initially working as procurement engineer and vendor manager. Prior to HP, she worked for the automotive industry in Germany and UK, at both OEM’s and Tier 1s, as application engineer and project manager for fuel systems. She holds an MSc in Mechanical Engineering from the Polytechnic University of Madrid and is also part of the InspiraSTEAM mentorship program in Spain, aimed at inspiring young women to pursue technical careers.

Your moderator


Martin McMahon

Martin has worked for more than a decade directly in metal AM, and has a truly unique combination of experience and technical skills. He has worked across the entire spectrum, from AM service provider, laser system producer, to advanced materials supplier and developer. In 2022, Martin established MAM Solutions to help accelerate the adoption of metal Additive Manufacturing and to support international businesses in their activities. Martin is also a consulting editor for Metal AM magazine, and regularly reports from industry events and technical conferences.

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In the latest issue of Metal AM magazine

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Extensive AM industry news coverage, as well as the following exclusive deep-dive articles:

  • Back to the future: A decade of Additive Manufacturing innovation and growth at Materials Solutions
  • Win or lose: A CEO’s reflections on Artificial Intelligence and Additive Manufacturing
  • AMS 2025 New York: A reality check for the Additive Manufacturing industry
  • Optimising powder removal in PBF-LB Additive Manufacturing: A Digital Twin approach
  • ValCUN’s MMD: A robust, wire-based aluminium AM technology for defence and industrial applications
  • Enhancing quality and reliability in metal Additive Manufacturing: The role of laser calibration

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About Metal Additive Manufacturing magazine

Metal AM magazine, published quarterly in digital and print formats, is read by a rapidly expanding international audience.

Our audience includes component manufacturers, end-users, materials and equipment suppliers, analysts, researchers and more.

In addition to providing extensive industry news coverage, Metal AM magazine is known for exclusive, in-depth articles and technical reports.

Our focus is the entire metal AM process from design to application.

Each issue is available as an easy-to-navigate digital edition and a high-quality print publication.

Discover our magazine archive…

The free to access Metal Additive Manufacturing magazine archive offers unparalleled insight into the world of metal Additive Manufacturing from a commercial and technological perspective through:

  • Reports on visits to leading metal AM part manufacturers and industry suppliers
  • Articles on technology and application trends
  • Information on materials developments
  • Reviews of key technical presentations from the international conference circuit
  • International industry news

All past issues are available to download as free PDFs or view in your browser.

Browse the archive