Aniwaa, an online marketplace dedicated to Additive Manufacturing machines, has announced that it has pivoted to a B2B marketplace model which includes a new brand identity and website. With this launch, the company is reportedly refining its one-stop shop approach to connecting professional buyers with AM suppliers, by offering comprehensive product catalogues, comparison tools, and informative content in a centralised interface.
With B2B marketplaces gaining ground across most industries, Aniwaa believes that the Additive Manufacturing sector should be no exception. The company notes that in a post-COVID world where remote interactions are the new normal and the buyer’s journey increasingly takes place online, it wants to fill the gap with a marketplace designed specifically to connect AM buyers and suppliers.
“Industrial AM systems continue to be a fast-growing market. Many professional applications are reaching maturity and we’re seeing strong untapped potential overall,” stated Pierre-Antoine Arrighi, Aniwaa’s co-founder. “But the technology is still complex and new hardware is being released almost daily, creating a highly fragmented market and making it difficult for potential buyers to make an informed choice. Our marketplace helps companies identify the right solutions for their projects and seamlessly connect them to trusted suppliers.”
For end users, Aniwaa’s platform, has undergone numerous UI and UX improvements now offering a more intuitive navigation menu, revamped product catalogues, and a new search engine. A post-processing catalogue has also been added covering over 100 products. For suppliers, the company has introduced subscription plans to enable AM brands to manage their presence and generate leads on the marketplace.
Martin Lansard, Aniwaa’s CEO and co-founder, commented, “We believe the professional buyer’s journey is moving online fast, including in AM. Our goal is to facilitate every step of this journey not only for buyers– with innovative features like sample ordering or VR/AR product demos– but also for suppliers and manufacturers aiming to build their brands and generate qualified leads. We’ve been called an online trade show, open 24/7/365 by some of our users and we think they’re spot on!”