AddUp appoints Nick Estock as Deputy CEO for North America
February 28, 2024
AddUp Inc., headquartered in Cébazat, France, has appointed Nick Estock as its Deputy Chief Executive Officer for North America, succeeding Rush LaSelle.
Estock has over fifteen years in the manufacturing industry across multiple Additive Manufacturing technologies. With AddUp since 2021, the company has said that Estock emphasises a relentless commitment to driving customer success and embracing cutting-edge technologies.
“I am honoured to take the role of Deputy CEO for AddUp North America,” Estock stated. “Additive technology is not just a profession for me, it is a passion that drives me to push the boundaries of what’s possible. I am proud to be at the forefront of this technology built on the 200+ years of industrial experience of Michelin and Fives.”
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“I feel privileged to lead our team in Cincinnati [Ohio]. I have witnessed this group deliver time and time again real industrial solutions to our customers most difficult challenges and I look forward to fostering our customer-first culture,” he concluded.
Estock has a background in design, product development, and new product introduction and found success early on in his career with companies like GE Additive, Case New Holland and BAE Systems. Prior to joining AddUp, Estock held several leadership roles within GE Additive culminating in the Program Leader for its metal Binder Jetting (BJT) development where he oversaw the first production parts off the company’s BJT machine.
“Nick brings with him a deep and intimate understanding of our customers unique challenges for the US Market” explained Julien Marcilly, CEO of AddUp. “His passion for manufacturing excellence and dedication to customer satisfaction align seamlessly with the company’s core values, setting the stage for an exciting chapter of growth and innovation.”
