Titomic enters Asian marine industry sector via reseller Alliance

October 28, 2022

Alliance will act as Titomic’s exclusive reseller in Malaysia and Singapore for its cold spray 3D printing solutions (Courtesy Titomic)
Alliance will act as Titomic’s exclusive reseller in Malaysia and Singapore for its cold spray Additive Manufacturing solutions (Courtesy Titomic)

Titomic Limited, Brisbane, Australia, has further expanded into the Asian market by entering an exclusive reseller agreement with Alliance Pte Ltd, Singapore, covering Malaysia and Singapore markets. Alliance will market Titomic kinetic fusion cold spray Additive Manufacturing machines as a means of providing quicker on-site repairs to the corrosion and coatings segment of the local marine market.

Alliance specialises in advanced surface engineering and repair-servicing across multiple industries, catering to an established base across the Asia-Pacific region. Of particular focus is the Singaporean marine industry, valued at some $10 billion and making up 1% of Singapore’s GDP. The country is also home to a significant shipbuilding and maintenance market, with its fleet said to represent 6.7% of global shipping capacity.

The continued support received from new and existing reseller companies in Asia builds on recent reseller agreements in Australia, the US and Europe, and is expected to further support Titomic’s revenue goals for the financial year, specifically surrounding expansion of revenue expected from low-pressure cold spray Additive Manufacturing machines.

Revenue to Titomic from the reseller agreement will be based on machines sold and, while that makes it impossible to provide any true revenue estimate, the company does consider the agreement as material because a new sector in Asia will be serviced by the company. The reseller agreement is exclusive for Malaysia and Singapore for the initial term of one year, and is subject to normal termination provisions. If Alliance does not purchase a demonstration D523 machine from Titomic within six months, or agrees to an annual minimum purchase obligations target with Titomic within forty-five days, then the reseller agreement becomes non-exclusive.

”I’m incredibly excited to have Alliance on board as a reseller. With great expertise in the marine sector and with coatings technologies, I’m confident that, together, we will capitalise on the vast opportunities set out before us,” stated Herbert Koeck, Managing Director of Titomic. “Entering this market alongside Alliance holds tremendous potential for Titomic. As we continue to develop our cold spray metal coatings technologies, we will continue to capitalise on our competitive solutions for corrosion – a pervasive and costly issue.”

“Further,” Koeck continued, “resellers such as Alliance are a crucial part of our efforts to succeed in scaling our sales in key regions. The engagement from Alliance means that we can seek out new applications for our cold spray technology, due to their expertise across a broad range of industries. Asia currently is, and will continue to be, a rapidly growing region as it further industrialises. The industrialisation of Asia means that there will be demand for the coating and repair of equipment, and our D523’s will help in the region’s development.”


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