Prima Additive rebrands as AltForm following Sodick acquisition
Prima Additive by Sodick, a company specialising in metal Additive Manufacturing and advanced laser technologies, has officially changed its name to AltForm, effective November 11, 2025. The rebranding follows the full acquisition of Prima Additive by Sodick Co, Ltd in May 2025 and reflects both a new ownership structure and an expanded technological perimeter.
AltForm’s portfolio now extends beyond metal AM to include laser remote welding and advanced surface treatment processes such as laser hardening. The company stated that its mission is to make AM truly industrial, moving from prototyping to large-scale, automated production.
The new name, AltForm, stands for Advanced Laser Technologies for Manufacturing. It signifies a broader technological vision, from the company’s established position in Laser Beam Powder Bed Fusion (PBF-LB) and Direct Energy Deposition (DED), to a growing portfolio that now includes remote laser welding, laser hardening, high-speed surface treatments, and integrated automation for laser-based production.
The rebrand comes one week before Formnext 2025, the world’s leading trade fair for Additive Manufacturing, where AltForm will appear for the first time with its new logo, design, and product strategy at Hall 12.0, stand E139.
At Formnext, AltForm will present:
- World premiere of the Print 300 and Print 400 Series: AltForm will unveil the next generation of its PBF-LB platforms, engineered for industrial throughput, automation readiness, and tighter process control. The new architecture introduces modular build chambers, enhanced gas-flow stability, redesigned thermal management, and improved multi-laser coordination. Both platforms integrate seamlessly with AltForm’s advanced powder management ecosystem, enabling scalable production workflows from pilot lines to fully automated environments.
- Print Genius 300 on display: Visitors will have the opportunity to see the Print Genius 300 live at the booth, showcasing the new automated chamber extraction system that allows parallel depowdering and job setup. The machine will also feature the upgraded filtration unit with solid-state passivation technology, reducing maintenance and increasing process safety.
- New AI-powered HMI: AltForm will present its unified software suite for the first time. The system combines: an industrial HMI with real-time process dashboards, AI assistant, anomaly detection, and guided job setup; a mobile app for remote monitoring, parameter adjustments, and instant reporting; a desktop fleet-management platform that centralises scheduling, traceability (with blockchain certification), predictive maintenance, and ESG performance metrics. This software ecosystem represents a significant step forward in process intelligence, data transparency, and operational efficiency across PBF production floors.
- ZENIT robotic cell with Wire DED: A full ZENIT robotic cell will be on display, equipped with Wire DED. Visitors will see how ZENIT supports multi-process configurations, including powder DED, WAAM, remote laser welding, laser hardening, and surface treatments, on a single modular platform.
AltForm will continue with the same team that guided Prima Additive, including its CEO Paolo Calefati, and its headquarters will remain in Turin. “With the solid backing of Sodick, a global leader in precision manufacturing solutions, AltForm will further accelerate its mission to bring Italian genius and Japanese precision together in order to industrialise metal Additive Manufacturing and other advanced laser processes,” the company stated.
“Changing our name to AltForm is much more than a rebranding. It reflects who we have become and where we are going. Over the past ten years, we have fostered the industrialisation of metal Additive Manufacturing. Today, together with Sodick, we are expanding our scope to the full spectrum of advanced laser technologies and automation. We remain an Italian team with deep engineering roots, now strengthened by the global expertise of Sodick. Our mission is clear: deliver reliable, scalable, and intelligent laser manufacturing solutions for the factories of tomorrow,” Calefati added.
