Customisable stainless steel Italian watch uses HP’s Binder Jetting technology
February 18, 2025
HP Additive Manufacturing, Barcelona, Spain, and Legor, Bressanvido, Italy, have partnered to produce a customisable, sustainable, Italian-made watch. Designed and developed by Thomas Lehman and his Milanese team in AnalogLab, the Amano+ is manufactured in stainless steel using Binder Jetting (BJT) Additive Manufacturing.
“We have created a groundbreaking innovation in the industry,” stated Lehman, founding partner of AnalogLab. “By working with our Legor and HP, material and production contributors, we seek to develop a closed loop production system harnessing the power and innovation of 3D printing in 316L stainless steel to allow our buyers to create for the first time their own ‘limited edition’ timepiece.”
Using an online customer portal designed by AnalogLab, clients can customise their Amano+ in real-time, selecting cases, dials and straps to match their stylistic preferences.
“We are proud to be part of this project, as it has once again allowed us to highlight Italian excellence and the ‘Made in Italy’ mark, enhancing the expertise and tradition that have defined our country over the years”, stated Fabio Di Falco, Marketing & Customer Support Manager at Legor.
“In collaborations like this, we put innovation at the service of designers to bring unique and ever-more exclusive products to life, pushing the boundaries of creative possibilities.”
Through an advanced sintering process, HP’s Binder Jetting technology enables the production of metal components with density, strength, and quality comparable to traditional production methods, yet with unmatched design flexibility.
BJT Additive Manufacturing also eliminates material waste, using powders that are 99% reusable at the end of the build cycle. The technology also opens up new production possibilities that do not require molds, reducing assembly time and production costs, even for small volumes.
Discover more in our webinar
Join Metal AM on March 13 when we host the ‘Beyond extraordinary: Crafting time with HP Metal Jet S100’ webinar. The presentation will include a more detailed view of the ups and downs of the Amano+ journey, ending on the high of the remarkable reality.
More broadly, the webinar will discuss material capabilities in Additive Manufacturing and how to achieve fully dense parts through post-processing. Using the Amano+, AM’s ability to make design agility and flexibility a reality emphasises how ‘high worth or high value’ comes through mass customisation.
Speakers include Thomas Lehman, Fabio Di Falco and Alejandra de la Hija, the applications engineer on the 3D printing metals team for the new HP Metal Jet S100 solution.
Register here to hear the firsthand experiences of the Amano+ project and gain inspiration for your own production.
