Ampower and TAAG launch strategic partnership for industrial AM adoption

Additive Manufacturing consultancy Ampower, based in Hamburg, Germany, and the AM Advisory Group (TAAG) have announced a strategic partnership aimed at bridging the gap between identifying market opportunities and developing the capabilities needed for successful industrial implementation.
“The AM industry is not short of opinions, but it has been slightly shorter on people who have actually built, run, and scaled AM production companies in regulated environments. I did that for twenty-five years, which is why I built TAAG the way I did,” explained Daniel Johns, founder of TAAG. “Ampower built something equally rare: market intelligence the industry trusts combined with strategic navigation. Putting the two together made obvious sense to both of us.”
Under the partnership, Ampower will contribute market intelligence, customer segmentation analysis, competitive benchmarking and strategic guidance, while TAAG will focus on operational development, business transformation and industrialisation. Together, the companies aim to support organisations from initial market assessment through to production-scale implementation.
“TAAG brings something that is genuinely rare in this industry: a methodology built from the inside of regulated industrial AM production programmes, not derived from observing them,” stated Dr Maximilian Munsch, co-founder and Managing Director, Ampower. “Ampower navigates the market and shows clients the position to take within it. That has always been our strength. TAAG’s strength is building the business to win within it, and so the combination is a natural one.”
For Additive Manufacturing service providers and in-house production operations, the partnership combines market analysis with programmes designed to strengthen commercial and operational performance.
Investors conducting due diligence on AM businesses will have access to both market and operational assessments, drawing on expertise in technology evaluation, production scale-up, business transformation, and mergers and acquisitions.
Industrial OEMs and tier-one manufacturers evaluating AM adoption will be able to access market insights alongside support for developing the internal and supply-chain capabilities needed for regulated production environments.
The partnership will operate globally without territorial restrictions. Joint engagements will combine Ampower’s market intelligence services with TAAG’s commercialisation programmes, tailored to individual client requirements.
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