HBD reports successful Overseas Business Partner Conference held in Frankfurt

November 20, 2023

HBD invited its global resellers to a conference on the eve of Formnext 2023 (Courtesy HBD)
HBD organised its Overseas Business Partner Conference on the eve of Formnext 2023 (Courtesy HBD)

Shanghai Hanbang United 3D Tech Co., Ltd., (HBD) recently hosted its Overseas Business Partner Conference in Frankfurt, Germany. The event, held on November 6, was strategically scheduled on the eve of Formnext 2023 and brought together the company’s international resellers.

HBD is a leading manufacturer of laser beam powder bed fusion (PDBF-LB) Additive Manufacturing machines with facilities in Guangdong and Shanghai, China. The company is SGS-CE, ISO9001 and AS9100D certified and claims more than 200 patented technologies and over 30 invention patents, serving a wide range of sectors including aerospace, dental, orthopaedic, automotive, oil & gas, and others.

During the conference, HBD shared its latest sales and marketing insights as well as providing participants with a detailed overview of its technology and applications. Rodgers Ma, Vice President of HBD Overseas Business, Corporate Marketing & Service, provided a comprehensive overview of HBD’s global business landscape and its future development strategies. Yi Wang, HBD R&D Director, delved into HBD’s key products and technological advancements, providing attendees with more information about the company’s solutions aimed at the manufacturing industry.

Celine Xie, HBD’s Overseas Business development & Marketing Manager, showcased the company’s international expansion efforts. Her presentation highlighted the HBD’s marketing strategies, providing insight as to how HBD is extending its global reach and influence.

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A look at the Additive Manufacturing markets in Asia and the Americas was presented by Vida Lin in her comprehensive business review. The analysis shed light on growth opportunities in the region and outlined HBD strategic initiatives to capitalise on them. Nicolas Yao’s business review report also provided a detailed analysis of the European market. His insights into regional challenges and opportunities highlighted collaborative strategies, shaping the future of HBD engagements in these regions.

A key presentation at the conference was from AM Catalyst GmbH, Starnberg, Germany, which shared its expertise on the current trends and insights in the Additive Manufacturing market, providing attendees with a wider understanding of the industry landscape and sharing real-world knowledge to help navigate changing market demands.

Various HBD resellers shared success stories centring around the placement of HBD’s AM solutions (Courtesy HBD)
Various HBD resellers shared success stories centring around the placement of HBD’s AM solutions (Courtesy HBD)

The event also included an awards ceremony that recognised exceptional achievements within the HBD partner network. These accolades were intended to celebrate excellence, dedication, and collaborative innovation, highlighting HBD’s commitment to developing robust partnerships.

Companies in HBD’s reseller network shared success stories that illustrated the tangible impact of HBD metal AM solutions across various industries. These case studies showcased real-world applications, emphasising HBD’s its interest in collaboration and its place in the wider AM industry.

The conference concluded with a discussion session, further fostering the event’s intention to act as a meeting place for HBD resellers to prepare themselves for the future of Additive Manufacturing.


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  • Inside Wayland Additive: How innovation in electron beam PBF is opening new markets for AM
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  • Scandium’s impact on the Additive Manufacturing of aluminium alloys
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