Jewellery and watch association partners with ceramitec to drive industry innovation
The German Association of Jewellery, Watches, Silverware and Related Industry (BVSU) and the organisers of the leading industry event ceramitec have agreed on a strategic partnership aimed at expanding the event’s reach into the jewellery and watch sectors.
The ceramitec exhibition is scheduled to take place from March 24 to 26, 2026, in Munich, Germany. A key focus of the partnership will be on technical ceramics and Powder Metallurgy.
“The jewellery and watch industry opens up a new target group for us in the field of technical ceramics, which still has a lot of potential,” Maritta Lepp, Exhibition Director of ceramitec, explained. “The BVSU is the ideal partner and multiplier for us in the industry.”
Technical ceramic materials play an important role in sectors such as medical and dental technology, in the automotive and aviation industries, and also in the jewellery and watchmaking industries, among many other business areas. Powder Metallurgy is another important segment at ceramitec, a manufacturing process which is said to be relevant for many BVSU members.
Guido Grohmann, Managing Director of BVSU, added, “ceramitec is an ideal platform for our member companies to find out about the latest technologies and materials for their own production processes and to meet potential business partners. We are looking forward to exciting moments and encounters at ceramitec!”
At ceramitec, exhibitors will present innovative solutions and processes along the entire value chain – from raw materials and production processes to the finished component. With more than 13,000 participants from 84 countries at the last event, the trade fair offers a platform to learn about the latest technologies and materials.
