Freemelt AB, Mölndal, Sweden, has announced that Lisa Törsäter is set to join the company as its Chief Marketing Officer. In this newly established position, Törsäter will aim to execute the company’s long-term marketing strategy to become a leader in the Additive Manufacturing machine market. She will assume the position no later than August 2023, and join the company’s executive management team.
Most recently, Törsäter worked as marketing and communications manager at Gapwaves, a provider of antennas for the automotive and telecom industry. Prior to this, she gained experience in various marketing and sales positions at medical equipment manufacturer Zimmer Biomet.
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“Freemelt’s innovative technology and product offering combined with the growth journey the company has started, was what appealed to me. With my experience from both smaller scale-up companies to large global organisations, I will contribute to the company’s continued commercialisation and growth journey,” stated Törsäter.
The company’s Freemelt ONE is an open source electron beam powder bed fusion (PBF-EB) metal Additive Manufacturing machine, optimised for materials research and development. The machine combines open source software, high process temperatures and high vacuum, said to make it the perfect choice for a wide range of materials such as Ni-based superalloys, intermetallics, high-alloyed steels, refractory metals and OFHC copper.
Daniel Gidlund, Freemelt’s CEO added “Freemelt is currently in a phase where our international growth journey is gaining further momentum. At this phase, Lisa Törsäter’s experience and responsibility will be critical, to contribute with communication and marketing to Freemelt, to positioning itself in the right way and enabling further rapid international expansion.”