Aalberts surface technologies, headquartered in Kerpen, Germany, a global provider of specialised thermal processing, surface treatment, and material coating solutions, has announced that its US-based businesses will operate as Aalberts surface technologies. The rebranding initiative will include Aalberts Surface Treatment, Precision Plating Company, Roy Metal Finishing, Ushers Machine and Tool, Accurate Brazing, Ionic Technologies, Applied Process, and Premier Thermal.
In addition to is core competencies, the company offers turnkey components made by Additive Manufacturing at its former Accurate Brazing facility in Greenville, South Carolina. It also provides support to customers through the re-design, engineering, Additive Manufacturing (both metal and polymer), machining, heat- and surface treatment including Hot Isostatic Pressing (HIP).
“The Aalberts’ brand is defined by its deep commitment to winning with people, mission-critical technologies, and a relentless pursuit of excellence,” stated Oliver Jaeger, CEO of Aalberts surface technologies. ”At Aalberts, we are entrepreneurs, we take ownership, we share and learn, we act with integrity, and we go for excellence – good is never good enough. The teams at our US-based businesses are well aligned with ‘the Aalberts way’, and will do an outstanding job of representing the Aalberts’ brand.”
The rebranding began in early 2022 and will continue through 2023.
“We are excited about our growth prospects in the US. Operating under one brand in the US market will of course help to improve our brand recognition in that market, but, more importantly, it will help our customers, and the market in general, to better understand our wide array of products and services. With our commitment to cutting edge technologies and our global reach, Aalberts is well positioned to support progressive companies with an eye on the future,” Jaeger concluded,.